Monday, March 19, 2007

Is 30 seconds enough?

http://www.eluxury.com

I asked my co-worker Carol Prevoznak and my classmate Jenny Verbitsky to help me out with the assignment. I asked both Carol and Jenny to go to www.eluxury.com and try to complete 3 tasks in under 30 second.

1) Try to find to the entire Marc Jacobs bag collection.
2) Try to find all Dior sale items.
3) Try to find the site's return/exchange policy.

Jenny:

1) Jenny went to www.eluxury.com and typed in "Marc Jacobs handbags" into the search box (located in the top right corner), and she was there in less than 30 seconds. The page included everything by Marc Jacobs including "Marc by Marc Jacobs" and the "Marc Jacobs Collection." Successful.
2) Jenny went back to the home-page and clicked on "Shop Our Sale" (located in the middle of the top of the page, highlighted in purple, and very easy to spot), and it took her to the sale page. On the top left she clicked on "Handbags & Accessories: Shop by Brand" and Dior was one of the first brands listed, since the list is in alphabetical order. Successful.
3) Jenny went back to the home-page and clicked on "FAQS" (located in small print at the bottom of the page). The answer was in there. Successful.

Carol:
1) Carol went to www.eluxury.com and clicked on "Shop by Brand" (on the top left of the page). The middle column was titled "Handbags, Shoes & Accessories." In that column, Carol had a choice of either "Marc by Marc Jacobs" or "Marc Jacobs Collection," but she found the designer in less than 30 seconds. Successful.
2) Carol went back to the home-page and clicked on "Shop Our Sale" just as Jenny did, and had the same success with finding the Dior items.
3) Carol went back to the home-page and clicked on "Our Policy" (located in small print at the bottom of the page). She could not find the site's return/exchange policy there, and it took her more than 30 seconds to figure out that it was in "FAQS." Unsuccessful.

Overall, the site is very easy to navigate. It is clear and easy to get through. My only complaint is that the return/exchange policy should be easier to find and should be included in the "Our Policy" link.

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