What can we change?

http://www.fashionindulgence.com/ is a website that sells designer bags and jeans.

• First of all, the home-page of this site doesn't really make it easy to see what purpose it's there for. It's white and clean looking, but there is a huge block of small print text in the middle of it; it made me dizzy by looking at it. There are too many unimportant words and it's very difficult to read. There is also an animated Asian woman, but her purpose is unknown, since she is neither carrying a designer bag, nor is she wearing designer jeans. I would design the home-page very differently:

a) I would put pictures of my merchandise on the home-page instead of simply mentioning them.

b)I would also get rid of all of the unnecessary text and either put designer bullet points or just have a designer index.

c) I would get rid of the animated Asian woman who blinks her eyes and has moving hair, because the site does not cater to a specific Asian clientele, nor does she serve any purpose or show any items.

• Second of all, the site has two options: a Flash or a HTML option. The first few times I clicked on the HTML option, there was an error and I couldn't access the site. Also, the Flash opening is very strange and not very appropriate for the site. It is very important to make sure that a site runs smoothly, because people do not have the time to wait for a site to load with a lot of flash, but they don't want to keep reloading a page either. I also had a few problems loading within the site as well, and I also had problems with the function of the back button. Had I not been doing an assignment, I would have been deterred by all the technical difficulty of loading!
• Another issue with the page is that it only lists three designers on its index and on the home-page, but it has a few items by other designers, who are not mentioned. This is strange and I think there should be a complete designer index that is either alphabetized or arranged in some other way that makes sense.
• This site only has an email contact and they don't tell their potential customers where they are located or offer any kind of contact information besides an email. My concern is that when you sell very expensive bags and jeans, you should be reachable for questions and/or concerns, because people tend not to buy expensive items from a site that they have no contact with.
• Finally, this site has its terms and conditions only on the home-page (very small print on bottom right), and since the site has trouble with its back button, the terms are virtually impossible to find. Once an item is received, a customer has 48 hours to return it. That almost sounds ridiculous to me, because if a company stands by its products, customers can be given at least a few more days to return something. Also, they charge a 10% restock fee upon the return of any item (along with shipping), and that is pretty uncommon with any of their competitors. Their merchandise is expensive, and they end up making money whether someone keeps an item or not.

Overall, this site has many problems and without some serious changes I would never shop there.

Google Keyword Search

I used Google to do a keyword search for www.luxurybagsbyrena.com

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Is 30 seconds enough?

http://www.eluxury.com

I asked my co-worker Carol Prevoznak and my classmate Jenny Verbitsky to help me out with the assignment. I asked both Carol and Jenny to go to www.eluxury.com and try to complete 3 tasks in under 30 second.

1) Try to find to the entire Marc Jacobs bag collection.
2) Try to find all Dior sale items.
3) Try to find the site's return/exchange policy.

Jenny:

1) Jenny went to www.eluxury.com and typed in "Marc Jacobs handbags" into the search box (located in the top right corner), and she was there in less than 30 seconds. The page included everything by Marc Jacobs including "Marc by Marc Jacobs" and the "Marc Jacobs Collection." Successful.
2) Jenny went back to the home-page and clicked on "Shop Our Sale" (located in the middle of the top of the page, highlighted in purple, and very easy to spot), and it took her to the sale page. On the top left she clicked on "Handbags & Accessories: Shop by Brand" and Dior was one of the first brands listed, since the list is in alphabetical order. Successful.
3) Jenny went back to the home-page and clicked on "FAQS" (located in small print at the bottom of the page). The answer was in there. Successful.

Carol:
1) Carol went to www.eluxury.com and clicked on "Shop by Brand" (on the top left of the page). The middle column was titled "Handbags, Shoes & Accessories." In that column, Carol had a choice of either "Marc by Marc Jacobs" or "Marc Jacobs Collection," but she found the designer in less than 30 seconds. Successful.
2) Carol went back to the home-page and clicked on "Shop Our Sale" just as Jenny did, and had the same success with finding the Dior items.
3) Carol went back to the home-page and clicked on "Our Policy" (located in small print at the bottom of the page). She could not find the site's return/exchange policy there, and it took her more than 30 seconds to figure out that it was in "FAQS." Unsuccessful.

Overall, the site is very easy to navigate. It is clear and easy to get through. My only complaint is that the return/exchange policy should be easier to find and should be included in the "Our Policy" link.

What's wrong with this? #1

http://www.classyluxuryhandbags.com/

• "We Feature 100% Guaranteed Authentic Designer Handbags, purses and accessories by Fendi, Prada, Christian Dior, JP Tod’s, Luella, Coach, Balenciaga, Marc Jacobs, Celine and More. These are the same high end authentic designer handbags, purses, and accessories purchased by the 'Rich and Famous'.
• Owning an Authentic Designer Handbag, Purse or Accessory is a dream that all woman share. We also share this dream and have dedicated representatives who travel worldwide searching for authentic designer merchandise that is available in the finest boutiques and outlets. Our pursuit has enabled us to offer brand new 100% guaranteed authentic designer handbags, purses and accessories at discounted affordable prices. We do not sell, endorse or contribute to the selling of counterfeit or 'fake' designer merchandise! We have the highest respect for these designer creations and the trademarks which they represent.
• Whether you are shopping for a unique authentic designer, purse, baguette, hobo, clutch, pochette, evening bag, backpack, or messenger style handbag for that special gift, or to just pamper yourself. We at ClassyLuxuryHandbags.com are available 24/7 via email, to help you find that perfect authentic designer handbag, purse, or accessory for any occasion!
• It is our goal to build relationships of trust with our customers by delivering quality authentic designer handbags, purses and accessories which are guaranteed to be 100% Authentic.
• We do not sell, endorse or contribute to the selling of counterfeit or 'fake' designer merchandise! We have the highest respect for these designer creations and the trademarks which they represent.
• By gaining our customers trust, our dream becomes a reality, and every woman has ‘Classy Luxury’ Authentic Designer Handbags, Purses and Accessories in her life."
  
  This appears on the home-page, and as discussed in class, is way too wordy and repetitive, and just made me dizzy by simply looking at it. I would change all this text to:
  

• We Feature 100% Guaranteed Authentic Designer handbags, purses and accessories by Fendi, Prada, Christian Dior, JP Tod’s, Luella, Coach, Balenciaga, Marc Jacobs, Celine and More.


• We do not sell, endorse or contribute to the selling of counterfeit or 'fake' designer merchandise! We have the highest respect for these designer creations and the trademarks which they represent.


• We at ClassyLuxuryHandbags.com are available 24/7 via email, to help you find that perfect authentic designer handbag, purse, or accessory for any occasion!

What's wrong with this? #2

http://www.fashionindulgence.com/index.php

"Enchant the world with famous authentic designer purses/ handbags and trendy Denims! Fashion Indulgence is for those who do not want to settle for anything less than authentic designer purses. Ours is an online store offering authentic designer handbags, purses, and denims too. Here you can view the wide range of designer purses and jeans, read its details, and place the order as per your choice. We will help you get your hands on authentic Gucci purses, authentic Prada Purses, Marc Jacobs authentic handbags, or authentic Christian Dior, Chanel, Burberry, etc. Buy from us trendy Seven for All Mankind and Diesel Jeans. Be sure of the quality as we sell only original Gucci, Prada, Fendi, Christian Dior, Chanel, Burberry, Marc Jacobs, Mulberry bags and purses. Our Diesel and Seven For All Mankind jeans styles are latest that will fit you perfectly and make you look hip and gorgeous. Pick a pair of trendy jeans from Fashion Indulgence and compliment it with a designer handbag or designer purse for the next dinner party and be a class apart. We offer fast shipping and 100% satisfaction. Contact us for any details or query."

This home-page is nice, white, and attractive; however there is a thick block of small text right in the middle, and it just ruins the appeal and simplicity of the page. I would change it accordingly:

• Enchant the world with a pair of trendy jeans and compliment it with an authentic designer handbag for your next night on the town, and be a class apart!


• We will help you get your hands on Gucci, Prada, Marc Jacobs, Christian Dior, Chanel, Burberry, etc.


• Buy from us trendy Seven For All Mankind and Diesel Jeans.


• We offer fast shipping and 100% satisfaction.


• Contact us for any details or query (add number and/or email).

Bags By Rena

I have opened a designer handbag boutique in San Diego, California. Through godaddy.com I secured the URL name/address http://www.luxurybagsbyrena.com/. My boutique titled, Bags By Rena, sells my own designs, bagsbyrena, and also sells many other bags by designers such as Michael Kors, Marc Jacobs, Cloe, Tod's, DKNY, Cynthia Rowley, Kate Spade, Gucci, Prada, and etc. Each bag retails anywhere between $350.00 to $2,500.00. My Store is located in San Diego, California, and our online store ships within the Continental United States only. The purpose of the online store is to obviously sell our products and get more exposure especially to expand my own brand name. I hope for my designs to eventually be carried by major department stores such as Bloomingdale's, Lord and Taylor, Saks Fifth Avenue, and other luxury online distributors. I also hope to eventually open other boutiques in major cities throughout the US such as NYC, Boston, Chicago, Dallas and Los Angeles. My award wining bags are becoming more recognizable each day, and I hope the Internet allows me to become a household name.

Book Buying

I googled the title of the book, "Don't make me think." I decided to click on one of the sponsored links on the right hand side. I clicked on the last one (the sixth one down) titled http://www.abebooks.com/. The web sight had links to various sellers. I chose the cheapest price for the second edition ($26.66), which led me to the the second link/seller on the page: Caiman, based out of Miami, Florida. I added the book to my basket and proceeded to checkout. The site is very simple and does not offer any information about the book. It does not post a description, reviews, or any other details. Some other retailers that I searched through offered descriptions, reviews, table of contents, selected chapters online, and etc. The page does/can link you to the Caiman homepage, http://www.caiman.com/, however, when I tried to search for the book on the actual site, only the first edition was available, but without any details as well. I did not do any other research on the homepage, but the Seller sells books, music, and movies. What I liked about the seller, is that the price was the cheapest, and shipping was only $3.49 for 4-14 business days, and $2.00 more for 2-6 day shipping. The site has no minimum purchase price, a 30 day return policy, but only accepts Visa or MasterCard. The checkout process was pretty standard and asked for minimal checkout information (address, credit card information, and to create an account). After checkout, I got an email in about 2/3 minutes and an hour later I got a confirmation that my book was ready to ship. Overall, I was pleased with the experience and the promptness of the Seller.